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Friday, November 30, 2007

Is FUD failing? An old marketing tactic starts backfiring

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Hoist with their own FUD: an old marketing tactic is backfiring

By Jim Romeo
Established IT vendors have long relied on "fear, uncertainty, and doubt" to scare their customers away from the upstarts. But customers are getting tired of it, and a new generation of vendors is finding that FUD only makes them stronger. Read full story


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RELATED NEWS:

Zonbu launches barebones subscription laptops November 29, 2007 Unfazed by the failure of earlier subscription-based PCs from vendors like PeoplePC, Zonbu Wednesday launched an inexpensive Linux-based subscription notebook that the company claims will free users from the hassle of computer maintenance.

Sun bullied, used threats to gain control of open source project, former owner says November 29, 2007 Ex-Sun worker says former employer threatened to withhold severance benefits if group did not relinquish ownership of the OpenDS open-source project.

Mozilla scrambles to patch Firefox for second time this week November 29, 2007 Mozilla Corp. will probably release a Firefox update Friday to patch a bug in the just-released 2.0.0.10 version, according to the company's bug database.

Novell ships latest high-performance Linux platform November 28, 2007 SUSE Linux Real Time 10 targeted at financial services, healthcare

Open source's future: More Microsoft, bigger talent shortages November 27, 2007 The open source industry in 2008 will be marked by more news out of Microsoft, IBM, Oracle and other big IT vendors, less start-up funding, more M&A activity, and an increasingly serious talent shortage.

Gartner: x86 servers gain as Unix shipments fall November 27, 2007 As adoption of x86 servers increased globally, Unix-based server shipments witnessed a slowdown during the third quarter, a Gartner survey released on Monday said.


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